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Joined: 10/21/05 Posts: 649
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Potential students aren't the only audience. Students, alumni, parents

potential funding sources, businesses, and government entities are also audiences. Our advertising agency did the same type of media plan for a state land grant university client out here. It also included digital ads. He also mentions demonstrating thought leadership. I assume he's doing that via content marketing programs which is also what ECU should be doing.
[Post edited by PowderKeg at 10/11/2018 10:35AM]

(In response to this post by Elizabeth City Pirate)

Posted: 10/11/2018 at 10:34AM


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