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charlie27858

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Under Armour and UCLA (Link)


From the article:

"Under Armour has informed UCLA that it is looking to terminate its 15-year, $280 million apparel and footwear contract with the university, the sports apparel brand confirmed in a statement Saturday.

"The record-setting deal dates back to May 2016, when the two parties came to an agreement that went into effect in July 2017 and ended UCLA's previous affiliation with Adidas. The 15-year, $280 million contract broke the previous record for shoe and apparel contracts, beating Nike and Ohio State's 15-year, $252 million deal from earlier that year.

In its statement, Under Armour expressed that it has not received certain marketing benefits from the Bruins' program to which it is owed."
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[Post edited by charlie27858 at 06/28/2020 11:35AM]

Link: Under Armour & UCLA


Posted: 06/28/2020 at 11:32AM



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Under Armour and UCLA (Link) -- charlie27858 06/28/2020 11:32AM

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